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Foto del escritorNacho Beites

THE A.I. PARADOX


In a world where artificial intelligence (AI) seems capable of replacing many human functions, a very curious paradox arises: the more AI advances, the more we will depend on the unique and personal qualities of humans.


AI acts more as an amplifier of human capabilities and perspectives than as an independent creator. This idea is crucial to understanding AI's true role in the creative and functional context of humanity.

Or put another way, let me propose the following scenario: two people using the same AI are tasked with developing a similar product or service, and the results can be exponentially different.



One of the great strengths of artificial intelligence is its ability to adapt and learn from its user. However, what is often overlooked is that the final product generated with the same AI tool can vary dramatically depending on who is behind it. Why? Because AI amplifies but does not replace the approach, values, creativity, and experience of its user.


AI, though advanced, lacks its own will or purpose. It functions as an amplifier of the ideas, intentions, and skills of the human using it. Therefore, when two people work with the same AI, the outcome depends on factors like:


  • The user's knowledge of AI: A person who understands how to structure queries or commands, adjust parameters, and leverage available data will have a significant advantage over someone who only uses basic functions.

  • The user's intent and values: If a user prioritizes ethics, sustainability, or personalization, these values will guide how they configure the AI, what results they seek, and what decisions they make when interpreting the generated data.

  • The user's unique experience and perspective: AI does not generate ideas from nothing; it relies on the direction provided by the user. An architect with decades of experience will conceptualize a building differently than a student using the same tool, even though both work with the same generative software.


AI, no matter how advanced, does not possess innate creativity. Its "imagination" is limited to combining existing patterns and data. Here is where humans make a difference:


  • How they combine elements: A person can use AI to reinterpret concepts, mix styles, and break paradigms.

  • What they prioritize: Some users might seek efficiency, while others might prioritize innovation or originality.


AI + Human = A Unique Ecosystem

AI is a tool, but the person behind it defines the purpose and approach. Just as two chefs can use the same ingredients to create entirely different dishes, two users can use the same AI to produce exponentially different results.


  • A creative entrepreneur: Uses AI to identify market trends and design a disruptive product.

  • A conservative entrepreneur: Uses the same AI to analyze risks and optimize processes, resulting in an efficient but less innovative outcome.


Why is this relevant?


In this context, choosing the person behind the AI will be as important as choosing the technology itself. Consumers and businesses will not just look for powerful tools, but for professionals who know how to use them creatively, ethically, and in alignment with their values.


Who is the human behind it? In a market saturated with AI-driven tools, what will differentiate a service will not only be the technology but the person using it and how they use it. Consumers will seek out professionals and companies whose visions and values resonate with their own.

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