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  • Foto del escritorNacho Beites

TENDENCIAS DE MERCADO DEL 2022




  • Recurring revenue (subscriptions) bundles trend

  • Traditional advertising is losing importance in favor of online ads

  • Zero-click shopping

  • Brands that don't innovate and compete in tech will lose their market share and relevance

  • The focus will be on customer experience innovation, not the brand itself

  • Tech companies are driving the distribution trends

  • Utilize big data to make better decisions and improve customer experience

  • Sustainability of the supply chain and emphasis on ethical values

  • Brands who win obsess over the customer experience

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