Recurring revenue (subscriptions) bundles trend
Traditional advertising is losing importance in favor of online ads
Zero-click shopping
Brands that don't innovate and compete in tech will lose their market share and relevance
The focus will be on customer experience innovation, not the brand itself
Tech companies are driving the distribution trends
Utilize big data to make better decisions and improve customer experience
Sustainability of the supply chain and emphasis on ethical values
Brands who win obsess over the customer experience
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