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  • Foto del escritorNacho Beites


La regla de los 3 segundos de TikTok…. sólo con 3 segundos bastan para que el algoritmo mida si el usuario está interesado o no.

The key metric that the algorithm is recording here is the watch time and completion rate. If most of the audience is only watching a few seconds of your 30-second video and not all the way through, the algorithm will flag your video as being unengaging and irrelevant to the audience. Because of this, your video will get ‘lost’ – the algorithm will prioritise videos with higher watch times and completion rates, so no one will see your video.

A helpful rule to remember here is that you have to captivate your audience within the first 3 seconds. If people are watching most of your video and the completion rate is super high, you’re onto a winner and the algorithm will reward your content by continuously boosting your post. It will create a sort of ‘snowball’ effect and be shown to more people so you’re well on your way to viral status.

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